18″x24″ size signs are the easiest to read as traffic is going by at 30-50 mph; even at major intersections when stopped in traffic, they can be seen from a far distance. 12″x18″ size signs are less noticeable and should be used in areas where a complete stop is required, or in the inner regions of a neighborhood. However, the 12″x18″ size signs are generally not picked up by code enforcement officers as soon as larger signs. You can expect the 18″x24″s to last about the same amount of time as running an ad in the newspaper (three to seven days), but with much more exposure.

We’ve tested every color under the sun for our BanditSigns, so the colors we offer are colors that work. Some regions return better results with certain color combinations, but we’ve had the best results overall with blue print on white signs.

Your message is the most important thing besides your phone number that you can put on your signs. Your message should be short and simple. If you’re driving down the road at 40 mph, you have about 3-5 seconds to read the sign. If your message has more than four lines of text, most of your audience (those that are driving) aren’t going to be able to read it in those few seconds, so the “KISS” rule applies. You need to Keep It Simple and to the point.

We recommend using your phone number as the primary point of contact on your BanditSigns, and your website secondary. This is mainly because people tend to write a phone number down or dial it from their cell phone on the spot, while with a website, they try to memorize it, then by the time they get home they probably only remember part of it or none at all. And if they get to searching online, they’re going to be able to look at all your competition. A phone number on your BanditSigns works much better.

There’s also some question as to what type of phone number you should put on your signs (cell, office, voicemail, home, 800 numbers). We feel voicemails are a great way to track the results of different marketing messages. You can set up different voicemails though services like RingCentral.com, and you can assign a different voicemail number to different signs. This way, you can track which signs are working better and in which areas, and so on. In our experience, we found that local numbers perform better than 800 numbers. An exception to that is a vanity 800 number like 800-BUY-KWIK.

We recommend that you put out 20-25 signs in the area in which you wish to market. If you order 500 signs, do not put them all out in that area you’re marketing – city ordinances do not allow that. After you put your 20-25 signs out in one area, begin rotating areas. Saturate an area to a point to where people will notice them – not ignore them because there are so many. People will notice these signs when the message targets what they need; when you tell your customer what you do, rather than who you are.

Prime areas to target: major intersections and offramps from the highway. My favorite areas are long stretches of 40 mph roads. Put the signs out on the side of the road, about 10-20 feet off the road, and a quarter- to a half-mile apart, going both ways.

The best times to put out BanditSigns are late on Friday afternoons and evenings.

With these tips, you will have a great experience using Bandit Signs!